Clout

Direct mail

Impact, the power to make a difference. Brands and communications need it, we provide it. It’s why we’re called Clout. And it’s why you want us in your corner.

The challenge

The creative brief to ourselves was simple – to create a striking and memorable piece of self-promotion with unmistakeable clout, something that would help us stand-out.

Our approach

To create the right impact we sent out a boxing glove in a box, complete with embroidered cuff label with the words: ‘Creativity. It’s just more persuasive’. And for added authenticity, we designed a letterpress printed swing tag, a contemporary take on vintage boxing posters which hangs from the glove as a call to action. Did it deliver? Well it had people fighting over it.