Decisions
Your success is
made up of them
The client who signs… when they would not sign before. The customer who weighs up a new product and picks yours. The person who stops, scrolls back, clicks follow, recommends. The transformative employee who joins not your rival, but you. The visionary leader with offers to leave, who opts to stay...
Brand
The most powerful tool in
business for influencing
those decisions
Your brand is how people are disposed towards you. How you make them feel directly influences their behaviour. Well-executed brands shape both the decisions of employees (which go on to form culture) and those of their external audience (on which rests commercial success). When these two groups are in harmony you create the most powerful tool in business. This is our area of expertise.
Proven effectiveness
Increased revenue, growth in employees, radical rises in donations, higher engagement, key sales… and the longevity of the brands themselves. The impact of our work has been made in many ways. Investment in a high-quality brand pays you back several times over. Here’s what’s behind the success of Clout-built brands and campaigns:
- 1
Our understanding of business and the mechanics that drive change.
This draws on over two decades' experience influencing commercial outcomes across a wide range of sectors, with techniques and strategies learned by working at many of the UK's most celebrated agencies. This means a wider range of tools, lower risk, and more options for differentiation, the key to commercial advantage.
- 2
The value of collaboration: brands built with you, not done to you.
Drawing out what will be transformative for you is a collaborative act, often intense and hard work but always good-humoured and down-to-earth. Later we act as long-term allies in the ongoing generation of opportunities. We take your success personally, and clients come to see us as an extension of their team… so much more fun and rewarding for everybody.
- 3
Originality + creativity meet depth of thought + level of craft.
It’s not enough to be distinct. To move people you also have to be relevant. And do it authentically, which means execution with precision at every touchpoint. Detail matters. High-level verbal and visual creativity in the genesis of everything from the core idea through to the smallest facets are what set the best brands apart.
Our services
For the best outright results for clients, we combine high-level writing and design creatives from the outset. It’s amazing how often this isn’t done, given that working this way really is 1+1=3.
Brand strategy
The meeting point between business vision, target audience and personality, articulated with ruthless clarity. What’s at our core? What matters most? What change do we seek? Indispensable: it's the aim of your arrow and guides everything that follows.
Brand definition
Brand strategy & core idea
Brand proposition & narrative
Brand tone of voice
Brand and product naming
Brand architecture
Brand design
Brand identity design
Typography
Art direction
Environment branding
Brand and identity guidelines
Brand engagement
This is the expression of the brand strategy in all of its forms and touchpoints, where it comes to life and does its work in the world. Internally that means toolkits, training and engagement; externally everything from your website to events, campaigns and signage.
Internal culture
Brand on-boarding & training
Brand templates & resources
Brand communications
Writing guidelines
Consultancy & design support
External presence
Campaigns
Advertising
Website & digital design
Film & motion graphics
Packaging design
What our clients say
I have been through global rebrands with both Barclays and JP Morgan, and I have to say that the processes followed, the thinking and the standard of work here are far beyond what I witnessed on those projects. How you have merged the business with the culture, future aspirations and strategy is without precedent in my experience.”
Mike O'Brien
Non-executive Director
Gongs! Over 100 creative and design effectiveness awards
We don’t enter awards that often, but our track record is pretty good when we do. Nowadays we go for effectiveness competitions over pure design… simply because proof of impact in the real world matters most to the people we work for. Between our two senior creatives we’ve over a hundred career awards for writing and design. We’ve also judged major industry competitions.
D&AD
New York Festivals
Design Week
DBA Design Effectiveness
Transform Branding Awards Europe
World Brand Design Society Awards
International Society of Typographic Designers
Marketing Design Awards
