Clout

Miss nothing

New work, new ideas, new thinking… and new news.

Minimalist curved arrow illustration on bold red background, symbolizing growth, progress, and upward movement.
Thinking

Brand is the infrastructure for growth

Vector illustration of custom letter C with arrow-shape in the negative space, showing typography outline and anchor points in graphic design software.
Work

Our identity

The thinking behind the arrow
News

We’ve evolved

August 2025
Thinking

Tech leaders: how does your brand stack up?

Thinking

Let's play!

By Michelle Voortman
Work

Making GenAI everyone’s business at IAG (Insurance Australia Group)

Work

21st anniversary campaign

Carne Group
Work

Rebranding the band: our work for Himalayas

News

The Verdict: Our opinion on the Lloyds rebrand

Transform magazine