Last night, a few of our team headed to London for the Transform Europe Branding Awards 2026. We were shortlisted in four categories for our work with Insurance Australia Group (IAG), and our Brand Strategist, Scott Perry, was also up for a special recognition award.
We were shortlisted in:
Best creative strategy (Corporate)
Best internal communications during a brand development project
Best brand development project to reflect a change of mission, values or positioning
Best visual identity in Financial Services
The annual awards celebrate the very best in brand strategy and brand identity design and are regarded as one of the industry’s most respected programmes –judged by senior brand and marketing leaders from global organisations including Volvo, HSBC, JPMorgan Chase & Co., IKEA and Peloton.
On the night, we were thrilled to take home a Gold, Silver and two Bronze awards – a proud moment for our team.
Our work with IAG set out to boost adoption of its generative AI strategy across a 15,000‑strong workforce. Through our core brand idea, Inclusive Innovation, we helped make GenAI feel tangible, friendly and genuinely useful.
The impact of our work:
Copilot usage jumped from 23% to 61% in six months
Extensive users increased eightfold
1,000+ employees joined the community
250 volunteered as GenAI Activators
20 custom agents already in use, with 100 more in development
A winter campaign drove record‑breaking event attendance
Employee‑portal traffic rose 47%
IAG became Australia’s leading Copilot user, according to Microsoft
As IAG’s COO put it: “A profound impact.”
What the Transform Awards judges said of our work: “Great work demystifying AI” and “It feels relatable, on point and visually well executed.”
About the project
IAG are the southern hemisphere’s largest insurance group. It recognised the transformative potential of GenAI early. To support adoption, we delivered a full brand identity system across internal online communities, activation campaigns in regional offices, and a toolkit for their GenAI Activator programme – all tied to insurance‑sector use cases.
See the full case study: Inspiring GenAI take‑up across 15,000 employees
