Clout

Miss nothing

New work, new ideas, new thinking… and new news.

Dial of emotion words with central stylised arrow selecting the word 'Empathy' on a bold red background
Thinking

The emotive hook

Red fragmented lines rotating outwards from the center forming a heart shape
Thinking

Amplifying AI at scale

Five ideas that resonate
Minimalist curved arrow illustration on bold red background, symbolizing growth, progress, and upward movement.
Thinking

Brand is the infrastructure for growth

Stack of red and cream stylised arrows on dark background, alternating left and right, symbolising strategic direction in the tech industry
Thinking

Tech leaders: how does your brand stack up?

Colourful collage visual promoting speakers at the Birmingham Design Festival 2025
Thinking

Let's play!

By Michelle Voortman
Grey arrow weaving through red S to form abstract dollar sign, symbolising trust and excitement in financial services brands
Thinking

Financial services brands: how do you balance trust with excitement?

Red heart with ripples on cream background hit by dark grey arrow, symbolising brand impact and emotional connection in b2b branding
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Why emotion matters in B2B branding

Red arrow breaking through grey arrows in opposite direction, symbolising business differentiation and strategic direction
Thinking

Brand differentiation – escaping the sea of sameness

Graphic shape of eye with grey arrows forming iris pointing inward on red background, symbolising brand insight and customer perception
Thinking

Brand perception – to buy or not to buy