We’re proud to announce our work for IAG, the largest general insurance group in Australia and New Zealand, supporting their company-wide initiative to integrate generative AI across the business.
With 15,000 employees and a strong focus on innovation, IAG tasked us with creating an internal awareness campaign, complete with a standalone visual identity, for “Inclusive Innovation.”
At the heart of the campaign is a bold new mark – two overlapping “is” – symbolising people and technology coming together. The campaign identity flows through all elements of the work, reinforcing the core message: GenAI’s power lies in shared knowledge, open collaboration, and real-world application.
To support the initiative, we developed a clear and scalable brand architecture for their growing suite of AI tools and processes. Designed in close partnership with IAG’s tech team, the campaign empowers staff across every division to contribute to GenAI development – showing that the next big idea could come from anyone.
For the internal launch, we crafted a vibrant, people-first communications strategy. From animated explainers and practical use-case stories to roadshow branding and even cheeky canteen fruit stickers, the campaign was designed to demystify AI, spark curiosity, and make learning both accessible and engaging.
Inclusive Innovation is more than a campaign – it’s a mindset shift. One where ideation is open, knowledge is shared, and every employee at IAG is invited to help shape the future of work, together.
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See the full IAG campaign.
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Thanks to our collaborators at We are seventeen.
