Previous brand
The previous brand focused primarily on products, missing the opportunity to engage and inspire key strategic audiences. Through our process, we uncovered compelling, untold stories of how bigHead empowers innovation – stories that defined the new brand positioning.
Liberating potential
From supplier to strategic partner
The target audience comprised detail-focused design engineers. We emphasised bigHead’s technical expertise and collaborative value through a new brand narrative, “Liberating potential”. To support this, we developed a suite of distinctive “hero” images supported by stories that showcase real partnerships unlocking engineering potential. Not so much a fastener… as a gateway to new feats.
Culture, captured
The faces behind the brand
To help bigHead engage more effectively with its target audience, we created a photographic library and brand film that highlighted their technical expertise while capturing the innovative, collaborative culture at the heart of the business. This visual storytelling reinforced bigHead’s position as a forward-thinking partner to design engineers.
Clarity and creativity
Inspiring confidence with every detail
We refreshed the visual identity with a richer colour palette and a brighter, more considered approach to brand application. To improve the customer experience, we created icons and graphics that clarify complex information across physical and digital touchpoints. We also added unique details within the physical environment – such as male and female toilet signs made from real bigHead products – bringing the brand to life in memorable ways.
Client feedback
Working with Clout has been energising. The repositioned brand is helping us execute our strategy with clarity, confidence and authenticity. The whole team is feeling the force of the new work.”
Matt Stevens (2015)
CEO
