Platfform

For the brand launch, we created a series of thought-provoking installations designed to immerse audiences in Platfform’s new direction. Our approach brought their refreshed strategy and vision to life, using bold, provocative messaging to challenge perceptions and spotlight the urgent need for systemic change in mental health and social care.

We've worked closely with Platfform’s young people’s team to develop a series of co-created campaigns that give young voices space to be heard. Collaborating directly with young people, we shaped content that feels authentic, relevant and empowering. The creative approach reflects the brand’s flexible identity – bold and direct when speaking out, softer and supportive when offering help. Always rooted in Platfform’s values of being connected, compassionate, brave and curious, the work adapts across bilingual formats while remaining part of a cohesive, evolving system.

As part of our rebrand, our work in Platfform’s dementia area focused on shifting the narrative from loss to empowerment. We applied a positive, human-centred approach – celebrating identity, purpose, and connection – to reinforce that life with dementia can still be rich and meaningful. This area of work highlights how the new brand’s flexibility allows for a softer, more compassionate tone where needed.