Conjura

Competitors talked of ‘data insight’ and ‘data analytics’. Showing Conjura had the power to alter the course of events would differentiate them – and demonstrate the confidence their audience required. Because the information Conjura extracted gave their clients something far more valuable than insight: foresight. We brought this idea to life through compelling visual and verbal storytelling that invites people to reveal the true picture behind playfully misleading images. “Change the outcome” stories were told backwards from the outcome to the point of origin.

We took a “bring everyone along” approach to all copy: open, friendly, disarming; no jargon, no ‘insiderspeak’, even the technical material clearly explained. The result was a company that felt refreshingly simple to deal with, and tech that felt less daunting and more approachable. In a dry, technical sector, we very carefully added some playfulness where appropriate: real human beings who were great to deal with.

We recognised an opportunity to create a distinctive look for the brand, as the sector is saturated with businesses that take a similar approach. The new graphic style is bold and different – based on a fragmented grid of coloured blocks to emphasise the complexity of data. The rich purple colour palette was chosen to create a feel of quality and confidence and to differentiate amongst a sea of blue brands.